Values + Spirit of Your Work ::

• Strategic Digital Storytelling…With Swagger. We work in a wildly conservative marketplace: healthcare. our aim is to bring edge and swagger into brilliant stories about the frontline clinicians we work with. Nike. Red Bull. Darcsport. Apple. Tesla. Brands that are anchored in the human narrative, with edge and class.
• Audience Obsessed. You believe that every interaction—whether a social media post or a comprehensive campaign—tells a piece of a larger story. You are driven to shape and share Arena Labs’ narrative in ways that inspire clinicians, partners, and stakeholders.
• Hands-On Creativity. You thrive on taking ideas from concept to execution, designing graphics, writing copy, and editing videos yourself.
• Data-Driven Creativity. You blend data insights with creative ideas to craft impactful and measurable marketing strategies.
• Trend-Savvy. You stay ahead of marketing and social media trends, ensuring our voice is fresh, relevant, and engaging.
• Impact-Oriented. You’re focused on results. Your work directly drives awareness, adoption, and growth for Arena Labs’ mission.

Responsibilities ::

• Marketing Strategy & Execution: Develop and execute a cohesive marketing strategy to drive awareness, adoption, and engagement across multiple channels.
• Social Media Management: Own and manage Arena Labs’ social media presence across platforms (LinkedIn, Instagram, Twitter), building a consistent voice and brand.
• Content Creation: Write copy, design graphics, and produce engaging videos for social media, email campaigns, and product launches.
• Community Engagement: Build relationships with clinicians and partners through active engagement in comments, DMs, and other interactions.
• Campaign Management: Plan and execute campaigns tied to product announcements, partnerships, and thought leadership, ensuring alignment across channels.
• Lead Generation & Performance Tracking: Build and optimize marketing funnels, track performance using tools like Google Analytics and HubSpot, and adapt strategies based on data insights.
• Content Calendar: Develop and manage a content calendar that integrates marketing campaigns with social media posts, ensuring consistency and timing.
• Event Planning: Coordinate webinars, conferences, and events to showcase Arena Labs’ mission and impact.

About You ::

• Start-Up Experience. You’re comfortable in fast-paced environments and wearing multiple hats to make things happen.